World-renowned chef Robert Irvine and FortiFX creator and financial industry pioneer sean perich collaborated to create fit crunch with one guideline: no compromise. These 2 financial industry leaders pushed one another to create an item worthwhile of their credibilities and beyond your expectations: fit crunch, the only 6-layer baked bar in the world. Each bar delivers 30 grams of the highest quality protein mix, consisting of whey-elements the body can utilize. Low in sugar, these bars are also simple to absorb. Regarding taste, once more, no compromise. A lifelong body contractor as well as the well-known culinary professional who is well-known for bringing fantastic taste to healthy foods, chef Robert Irvine stated this about the bar as great as anything I've ever made. The ideal fit as a partner for chef Robert's vision was none other than FortiFX creator, sean perich. Sean released his business out of a small, apartment or condo kitchen in 2001. Fed up with consuming the the indigestible protein bricks on the marketplace, he sought to enhance the method protein bars were made and created the world's very first baked protein bar.